Design thinking has become a buzz word in the global community of innovators and entrepreneurs, not just designers.
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One of the next big competitive advantages in business will be design thinking.
Roger Martin defines a new business model in his latest book
The Design of Business ...
The annual Month of design always finds a lucid way of showing the forms in which design is being implemented into simply everything we deal with on a daily basis ... And, in a way, how it enriches our lives, too. A few scenes from this years edition (2009) ...





Some reading tips for further reading that will let you dive in to design ...
Ten Things to Demand from Design Thinkers