RECOGNITIONS
BIO Quality Concept Award for the White Cube Concept
3.11.2008 09:59, author: Maruša Bertoncelj
BIO Quality Concept Award for the White Cube Concept
At the festive opening ceremony of the 21st Biennial of Industrial Design BIO21, Gorenje Design Studio was presented the "BIO Quality Concept Award" for the White Qube conceptual project by the young designer Mrs. Tina Jeřabek.
The Biennial of Industrial Design is a major international display of best products and prototypes of industrial design, notable messages, and design concepts from across the globe. Independent international jury at the 21st Biennial of Industrial Design supported its decision to present the BIO Quality Concept Award to the White Qube concept with the following explanation: "Household appliances that change the perception of a conventional kitchen and introduce innovative design tuned to the modern lifestyle."
The author of the concept, Mrs. Tina Jeřabek, stated upon receiving the award: "Qube excels with perfect ergonomics and appealing rounded design. It is an ideal concept for furnishing open attics of old bourgeois mansions, lofts, and originally redecorated apartments in former industrial facilities where the ambient is not defined by rooms or restricted by walls. The kitchen thus becomes an open space that invites creative and innovative solutions."