Gorenje SensoCARE washing machine and Gorenje IQcook cooking hob win the red dot award
21.3.2012 08:00, author: Jasmina Ravnjak
Velenje/Slovenia, Essen/Germany, March 20th 2012
Gorenje is once again among the winners of the international red dot design award. The 30-member jury that includes eminent designers and design experts evaluated 4,515 entries by 1,800 companies from 58 countries and voted to award the perfection and innovative design of the Gorenje SensoCARE washing machine, and the advanced sensor controlled induction hob Gorenje IQcook. This ranks the two Gorenje appliances among this year's products with the best design. Both appliances were designed by the Gorenje Design Studio. Gorenje Group is a perennial winner of the red dot award.
Red dot awards are among the most prominent and coveted design awards globally, dating back to the 1950s. The awarded products break beyond remarkable design; they prove that design is indeed intrinsic to innovative product solutions. In this year's contest, a record-breaking number of 4,515 applications were submitted in Gorenje's product category alone.
SensoCARE washing machine and IQcook coking hob among the products with the best design
SensoCARE washing machine and IQcook cooking hob are a result of Gorenje's in-house development and design. Mrs. Lidija Pritržnik, creative director at Gorenje Design Studio and co-author of the award-winning washing machine: »The concept of new generation washing machines and dryers was based on the market response to the previous generation, on research and tests by final users, and research of key markets and Gorenje's position in the home appliance market. Our design team paid a lot of attention to superior user experience and simplicity of use, while looking for aesthetic perfection that airs the technological competence and quality of the product on the one hand, while speaking in a unique, distinctive language of visual arts through the comfort of use on the other. The washing machine front panel is visually conceived in a way that makes selection much easier for the user, without posing any restrictions on custom adjustments and settings of the machine.« Co-author Mr. Borut Keržič adds: »We approached design predominantly from the user's aspect. We employed highlighted user interface elements, ergonomically positioned handles, and brief and concise instructions to enhance the way the appliance is used by the user. The perforation of the drum and the ribs, which is reminiscent of a washboard that our grandmothers used to wash the laundry, adds an emotional element to the very core of the appliance.«
SensoCARE washing machine is a part of the latest generation of washing machines and dryers that saw its début at last year's IFA fair in Berlin. The appliances are currently being launched in various markets. Their smart SensorIQ technology that automatically optimizes the washing and drying processes affords them a position among the most perfected and efficient appliances in the market. Thus, the top models boast A+++ -20% rating, which means they use 20% less power than an A+++ energy class appliance.
At last year's IFA fair in Berlin, Gorenje premièred its revolutionary induction hob IQcook which will change the way we cook: its intelligent sensor technology allows completely safe and controlled cooking. Furthermore, the new technology allows optimizing the cooking temperature to provide up to 40 percent of power savings relative to conventional induction hobs, which are currently the most economical cooking appliances. Working with Gorenje's development team, the cooking hob was designed by Mr. Matevž Popič: »In designing the IQcook system, we paid attention to detail that bears a key effect on simple use of the sensor technology and overall aesthetics. The mobile sensor was fitted with a high-gloss metal rim that optically reduces the height and yields a premium look that matches the high-performance cooking hob and cookware. The sensor is attached to the lid by means of a magnet while the silicon base provides a perfect seal and fit to different lid contours.«
Gorenje Group has won 19 red dot awards to date
In the last seven years, Gorenje Group won 19 red dot awards for appliances branded Gorenje, Asko, and Atag. In addition to the awards for the Gorenje brand washing machine and cooking hob, the Group also won two awards for the Atag brand extractor hoods.