Marketing Directors' Club Spring Meeting
6.4.2010 11:51, author: Jasmina Ravnjak
took part in the presentation and discussion on the second topic of the meeting, dealing with a case of innovative marketing practice
in the service industry. BMW Group Slovenia
managed to create a top-selling premium automobile brand in Slovenia despite the recession occurring at that very time. Also a part of the success story was the "Premium Brand Experience project"
, seeking to found the customer relationship upon services that are appealingly designed and conceived differently than it has commonly been the case thus far.
This is a marketing novelty in the world of BMW, based on connectible Slovenian knowledge as it was co-created by BMW Group Slovenia, Gorenje Design Studio, Zoran Garevski, and Mura
. The leitmotif of project development was presented by
• Barbara Uranjek
(BMW Group Slovenia),
• Zoran Garevski
, fashion designer, and
• Rok Jenko
(Gorenje Design Studio).
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