Simplicity

Life is complex. Its pace is accelerating. It offers hundreds of choices, demanding ever more decisions. Stealing time. Ignoring simple little indulgencies. Aggressively impelling novelties. STOP! Life could be simple. Adjusted to your own pace. Take less decisions, grab more life.

Join the SIMPLICITY trend. Value your time. Save it from tough decisions, control, wasting energy, money. Start living simple.

With a single logical knob

SIMPLICITY offers the most logical choices – the ones, being actually used. Just one attractive knob serves all.

With deliberate design

SIMPLICITY indulges your sight with well considered form and with authentic materials. Saves your energy with ergonomics: without unnecessary movements and time-consuming search of right selections.

With cost-effective operation

SIMPLICITY respects the environment: with low energy consumption, reduced water consumption, and with silent operation.

At affordable price

SIMPLICITY is friendly to your purse: only what is really used, is paid. This is enabled with the state-of-the-art achievements that are built-in the appliances.

Lidija Pritržnik, project manager: “The Simplicity range of household appliances is a response to the problems of modern living and the corresponding lack of leisure time. Ease of use, minimalist aesthetics, an attractive price, and ecology were the primary design concerns; and their focus was on creating a line "for all" that would improve the quality of life for its users. The story rests on a single central button with carefully planned and chosen programs and easy to understand symbols, so that the user is not burdened with the job of deciding between many rarely-used functions. The line is designed in black and white versions, and includes all the basic household appliances.«

The Simplicity trend is embodied in ovens, hobs, hoods, dishwashers, fridge freezers and washing machines.