Visual communication

Pomurske mlekarne ("Pomurje Dairy"): Promo campaign "Kolko mlejka telko lejt" ("Here's to many glasses of milk and many years")

Gorenje design studio teamed up with the Urban Tribe ("Urbano Pleme") to design the spring promotional campaign for three types of milk produced by Pomurske Mlekarne ("the Pomurje Dairy ").

Promotional campaign for Pomurske mlekarne

For GDS the communication support for presentation of the new milk product - milk with plant sterols - and the new packaging for existing milk from Pomurske Mlekarne was a very unique planning, design and implementation story, built around a small but integrated campaign.

New image of milk for Pomurske mlekarne

Creating a new milk packaging for dairy company Pomurske Mlekarne was a process of collective reflection on what Pomurske mlekarne represents in general and where are its advantages. It was also a process of reflection on the modern user and his way of life.