Packaging for Qubik coffee

Creating an image for a product, which is being so highly praised for its excellent taste and smell, represents a unique challenge. The created solution represents a blending of forms generated by the thought of a cup of coffee, the character of the product and the vision of the product brand.

Packaging for the new high-quality coffee from Trieste, Qubik coffee, is a result of successful international cooperation between coffee producer Vidiz & Kessler, T-media agency and Gorenje Design Studio. Collaborative reflection led to the creation of graphic identity of coffee, which in itself successfully combines forms, emerging at the thought of coffee, of the modern present time as well as the thought of the centuries-old tradition of this fragrant pleasure and also of the recognizability of the new brand. New universal image is a compatible solution, easily transferable to all communication elements and other elements of the whole marketing net - from cups to sales outlets.

Gorenje design studio joined the image building of a new emerging Qubik coffee, when the first identity guidelines have already been outlined. But the basic idea, however, just couldn't evolove into an image that the company could adopt easily.

Andrej Brisco, Vidiz & Kessler: "In the process of creating the new brand of coffee Qubik, we got to the point where we had the entire project all made out - from a marketing plan, packaging and defined colors to the product alone. But we weren’t completely confident about the graphic image. Therefore, we turned to GDS because we were looking for an agency with expertise both in design and communication."

Gorenje design studio understood the client and successfully converted the idea into a recognizable core graphic theme by playing with its name and recognizing an image of a cup of coffe in the letter Q. This became a basic holder of the image. Clear and minimalist graphics on a strictly square white container speaks the language of the company and represents the character of coffee. Black central motif represents excellent black coffee, while the coffee type is displayed within the central graphics in different colors, typical for different coffe mixtures. This labeling system allows unlimited development and adding of new blends of coffee.