Pomurske mlekarne ("Pomurje Dairy"): Promo campaign "Kolko mlejka telko lejt" ("Here's to many glasses of milk and many years")

Gorenje design studio teamed up with the Urban Tribe ("Urbano Pleme") to design the spring promotional campaign for three types of milk produced by Pomurske Mlekarne ("the Pomurje Dairy "). The campaign's primary goal was to improve the recognition and distinction of Pomurje Dairy and their three quite unique and special types of milk. To this end, we have revived the character of a milkman. In Slovenia, it may be known predominantly from foreign cultures as a good-humoured visitor of one's home; however, it is easy to imagine a milkman as a representative of a small dairy located in virgin natural environment – a description quite fitting to the Pomurje Dairy. Hence, the milkman became the main character of TV ads, web banners, bus ads, and the special "mlejko.si" website (where "milk" is spelled in a way that reflects the accent of the Pomurje region) where he keeps his blog. He can also be found on Twitter and Facebook. During the campaign, the milkman from the ads came to life, becoming a real milkman who travels Slovenia in his eco-truck to promote his dairy products.