Promotional campaign for Pomurske mlekarne

For GDS the communication support for presentation of the new milk product - milk with plant sterols - and the new packaging for existing milk from Pomurske Mlekarne was a very unique story about planning, design and implementation, built around a small but integrated campaign.

It included a debut demonstration of the packaging at a press conference and in a showroom at the Agriculture and Food Fair in Gornja Radgona, followed by advertisement in the print media and outdoor. In doing so, the city lights made especially deep impact and are currently amongst the finalists for the selection of the main award at this year's Slovenian Marketing festival - SOF 2010.

In addition, the campaign also comprised contests, promotional material, truck equipment ... It was conceived to be very concise and it attracted much attention of the proffesional public.