Fundamentals for long-term and sustainable competitive advantage:

• a critical mass of top designers and supporting structures;
• tradition and experience in industrial design;
• leading market positions in the immediate local (Slovene) and wider (regional, European) environment of all founding partners;
• Gorenje brand established and recognised in over 40 countries essential for the international scope of business development.

Leveraging upon supporting structures within Gorenje’s innovative environment (prototype workshop, electronic component develpoment firm, packaging development firm, testing unit, etc., assuring the ability to provide holistic solutions).

Openess to external clients as well as for the cooperation with complementary institutions and individuals guarantees both organisaitonal flexibility and concentration of structured knowledge.

The synthesis of superior competences of all founding partners brings the realisation of the company’s vision.